Whirlpool debuts a new comprehensive campaign by Humo Rojo
The creative campaign consists of TV spots, a digital strategy, and incentives such as influencer actions, Social Media Content, and Paid Digital Media, combined with other communication efforts to introduce the new line of Whirlpool washing machines and dryers.
“We applaud bold brands that, despite the context, continue to invest in brand building with products that uphold the promise. This campaign showcases the creative and strategic potential of the agency, and Whirlpool, a client that supports and believes in these convictions,” commented Tata Varela, Founder and CEO of Red Smoke.
“The washing category is highly competitive, and at Whirlpool, we not only set out to innovate from a product standpoint but also to tell the story in an innovative way. We have a client-centric strategy that challenges us to work on a cross-media campaign to inform customers and future Brand Lovers about what the brand offers in terms of product development and solutions. We are proud of this unique initiative in Latam,” said Alejandra Gonzalez, Brand Manager at Whirlpool.
The agency worked with a strategic perspective, taking into account the consumer journey, their pain points, and motivations, and crossing it with the functional (with significant innovations in features and sustainability) and emotional value proposition that Whirlpool has in this category.
