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Comunicación Austin Powder Latam desarrollada por Humo Rojo
Logo Austin Powder Blanco sin fondo

Transforming
together

BRIEF

Austin Powder is a global leader in industrial explosives with nearly 200 years of history. In a category dominated by technical discourse, the challenge was to differentiate the brand by highlighting its human dimension without losing credibility or solidity.

What We Did

We developed the brand platform “Together we transform,” redefining the company’s role through a collaborative lens that integrates clients, employees, and communities.

We redefined their Always On presence on LinkedIn and Instagram with a more approachable and human tone. In parallel, we activated internal communication via WhatsApp to strengthen the bond and sense of belonging among collaborators.

We successfully positioned Austin Powder as a brand that transforms alongside people.



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Social Media (Linkedin/instagram)

Austin Powder LATAM Social Media Developed by Humo Rojo
B2B Social Media Creative for Austin Powder LATAM Developed by Humo Rojo
Social Media Content for Austin Powder LATAM Developed by Humo Rojo
Social Media Strategy for Austin Powder LATAM Developed by Humo Rojo

Internal Communications

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FILOSOFÍA

CONTACTO

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