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The agency that sells what it knows how to do (not what the client needs).
Tata Varela, CEO of Humo Rojo and former president of Agencias Argentinas, breaks down the “malpractice” of agencies that diagnose

Humo Rojo: New strategic partner of Austin Powder in Latam
Austin Powder, specializing in industrial explosives and blasting services for sectors such as mining, oil and gas, seeks to consolidate

Whirlpool debuts a new comprehensive campaign by Humo Rojo
The campaign consists of TV spots and digital stimuli such as influencer actions, social media content, and digital paid media.

When Artificial Intelligence Becomes Part of the Agency Team
Opinion Column by Tata Varela, CEO of Humo Rojo, on How AI is Transforming the Ideas Industry in Dossiernet

New clients in Latam: Whirlpool, Ariston, Eslabón de Lujo and all Consul
Humo Rojo is chosen by Whirlpool, Ariston, Eslabón de Lujo and Consul as their strategic and creative agency in South

#PlanetMadryn”, new campaign from Humo Rojo for the Whales Season
To promote the arrival of the long-awaited Whales Season, the agency carried out a new comprehensive campaign. With executions in

Humo Rojo develops the new communication campaign for Coragen together with FMC
FMC chose Humo Rojo as their agency to carry out the comprehensive campaign for their flagship product, Coragen. FMC, a