The creative campaign consists of TV commercials, a digital strategy, and stimuli, as well as activations to introduce the new line of Whirlpool washing machines and dryers.
“We applaud bold brands that, despite the context, continue to invest in building their brands with products that uphold the promise. This campaign showcases the creative and strategic potential of the agency, and Whirlpool, a client that supports and believes in these convictions,” commented Tata Varela, Founder & CEO of Humo Rojo.
“The laundry category is highly competitive, and at Whirlpool, our goal was not only to innovate in terms of product but also to tell our story in an innovative way. We have a client-centric strategy that challenges us to work on a cross-media campaign to inform customers and future Brand Lovers about what the brand offers in terms of product development and solutions. We are proud of this unique initiative in Latin America” stated Alejandra Gonzalez, Brand Manager of Whirlpool.
“The agency worked with a strategic approach, considering the consumer’s journey, their pain points, and motivations, intersecting them with the functional and emotional value proposition that Whirlpool offers in this category.”
Full article available on: TotalMedios
