Humo Rojo was chosen by Whirlpool, Ariston, Eslabón de Lujo and Consul as their integrated agency for the brands in South Latam.
After winning the Whirlpool pitch, Alejandra Gonzalez, Brand, Digital & CMI – Marketing Manager of Whirlpool, said: “We have been closely following the work of Humo Rojo for a long time and that’s why we worked on the pitch for this campaign with them. We feel that they perfectly understand the brand and the consumer relationship”
“After the great results we obtained in the strategic planning and creativity for the Eslabón de Lujo campaign, Whirlpool Corporation chose us to continue working together as strategic partners. It is a great recognition that they choose and challenge us to work with these brands in Argentina and South Latam countries”, said Tata Varela, CEO and Founder of Humo Rojo.
Joaquín Fernández, Partner and General Creative Director of the agency added: “It is a great opportunity for the agency to be able to transmit the history and identity of these well-known brands, and at the same time, to be able to add that extra and different quota that characterizes us to achieve new goals with the client”.
The agency will carry out Whirlpool’s strategic planning, creative campaigns and social media strategy in Argentina, Uruguay, Paraguay, Bolivia and Chile, at the same time it will take Ariston in these first three countries, it will continue the work with Eslabón de Lujo in Argentina and in Uruguay and Bolivia for the Consul brand.
See the article: RoastBrief
