The arrival of Luli marks a significant milestone in the ongoing growth of Humo Rojo, solidifying its commitment to innovation and excellence in the advertising market.
Humo Rojo, the agency specializing in cross-media strategies for both international and local brands, is excited to announce the appointment of Luli Pierri as Chief Operating Officer (COO). With a distinguished professional background that includes roles at renowned companies such as R/GA, Unidigital, Wunderman Thompson, and Unilever, along with a successful career as an independent consultant, Luli joins the Humo Rojo Board to oversee the agency’s operations.
Having played strategic and leadership roles in various companies, Luli brings her extensive experience and insightful vision of the advertising and communication world. Her arrival marks a significant milestone in the ongoing growth of Humo Rojo, solidifying its commitment to innovation and excellence in the advertising market.
Luli Pierri, Chief Operating Officer of Humo Rojo, shared: ‘I am thrilled to have joined Humo Rojo, an agency with an incredibly talented team. In this new role, I aim to add value through my experience to strengthen the agency’s operations, support the growth of talent, and contribute to building trusted relationships to be true allies for our clients.
It took time and effort to find the best professional profile to drive the transformation and growth of the agency. Today, we celebrate with great joy that Luli is now with us. Her clear business focus and leadership will be invaluable for our agency. With a background that adds a lot to our team and exceptional human qualities, we are confident that Luli will contribute significantly to our vision and future strategy,” added Tata Varela, founder and CEO of Humo Rojo.
Full Article at Insider Latam
