DON'T
DRAW
YOUR
CRACK
BRIEF
The primary goal of our strategy team is to understand the client’s challenge, identify the opportunity, and provide a clear brief for creative development. They have diverse backgrounds with experience in media, creativity, content planning, development, and social media. Flybondi’s mission is to operate with the lowest fares in the industry so that everyone can enjoy the Freedom to Fly. Rates so Ultra Low Cost, that for the same value, or less, of a long-distance bus ticket, you could fly to the main national destinations in less than 2 hours instead of the 18 hours that the same trip made in bus.
WE DO
We needed to make this opportunity visible, especially for those who suffer the most from distance. Therefore, we needed an idea to help us highlight the difference between flying and traveling. So that at the end of the campaign, no one has to highlight anything else.
SHARE
of passengers traveling for the first time by plane.
+
0
%
organic social media engagement
+
0
%
legal protection
of the Association of Long Distance Buses to stop the action.
