innovating
with
every
wash
BRIEF
In such a competitive category, Whirlpool
not only aimed to innovate from a product standpoint but also was part of the brief.
The idea needed to be powerful enough to leverage across traditional media, digital platforms, and customer activations as the focal point.
what we did
The clothes we bring to wash carry a story behind them. The washing machine is an endless source of insights that we use to drive innovation in Whirlpool’s products.
With a language that is both approachable yet insightful, and a flexible concept, we worked on a creative campaign that operates effectively across traditional media as well as social media.
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