Frequent Emotions Program
BRIEF
Madryn is one of the main tourist destinations in Argentina. And of the world. And just as Paris has the Eiffel Tower, Iguazú the Falls, Madryn has the whales, one of the most impressive natural attractions in the world. But just that? We needed to find new excuses to deseasonalize Madryn from the Whale Season and extend the average stay of 3 days.
we do
Our first challenge was to give visibility to all those unique activities that the destination has where everyone can interact with nature. Regarding that, we carried out an interactive VP campaign with QR codes that rewarded people with free experiences in the destination, we carried out whale watching in the middle of the city from above and we had the testimony in real time of tourist references of the destinations on the platforms of RRSS, managing to show that in Madryn emotions are a frequent thing.
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OCCUPANCY OF THE DESTINATION DURING THE SEASON.
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IMPREsSIONS on INSTAGRAM and FACEBOOK.
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UNIQUE USERS SEARCHED FOR THRILLS AT THE LANDING page
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