Opinion Column by Tata Varela, CEO of Humo Rojo, on How AI is Transforming the Ideas Industry in Dossiernet
FMC chose Humo Rojo as their agency to carry out the comprehensive campaign for their flagship product, Coragen. FMC, a crop protection company, chose Humo Rojo to enhance communication and reinforce the positioning of their flagship product, Coragen, using its pest control technology. Grisel Lema, Communications Coordinator for the Southern Cone at FMC, expressed her
The campaign consists of TV spots and digital stimuli such as influencer actions, social media content, and digital paid media.
Humo Rojo, the agency specializing in cross-media strategies for both international and local brands, is excited to announce the appointment of Luli Pierri as Chief Operating Officer (COO). With a distinguished professional background that includes roles at renowned companies such as R/GA, Unidigital, Wunderman Thompson, and Unilever, along with a successful career as an independent consultant, Luli joins the Humo Rojo Board to oversee the agency’s operations.
Humo Rojo, independent creative agency, started to work with Hard Rock Cafe Argentina.
The agency will develop strategy and creative campaigns.
Joaquín Fernandez, Creative General Director and Partner of Humo Rojo was a speaker at the most important brand event in Paraguay: Top of Mind
Humo Rojo continues to grow, expanding its client portfolio, offering its services in new markets such as Mexico and Paraguay, and incorporating talent into its work team. The Directors lead the account area, providing more digital experience and their feminine gaze.
To promote the arrival of the long-awaited Whales Season, the agency carried out a new comprehensive campaign. With executions in Social Media, Cinema, TV, Radio, Outdoor and Print. “Whale’s season is one of the greatest moments of the year, both for the client and for the agency. But also for all audiences: the local, the
Our General Creative Director participated in the argentine public TV channel, where the best public welfare campaigns are issued, contributing his perspective and experience leading the creativity of an agency #WorldFriendly
Humo Rojo is chosen by Whirlpool, Ariston, Eslabón de Lujo and Consul as their strategic and creative agency in South Latam.
Humo Rojo developed a new integral campaign regarding experiences that Puerto Madryn offers this summer: gastronomy, wildlife and beaches
The map of advertising agencies in Argentina is not the same and it is something prior to the pandemic. Strengths of independent agencies.
The independent agency Humo Rojo created the campaign “Enter your life” for the appliances brand Eslabón de Lujo.
Todavía me acuerdo cuando las agencias cobraban sus honorarios a partir de un porcentaje de la inversión en medios de los clientes. El famoso y caprichoso 17.65%.Ese porcentaje, basado en altas inversiones en medios tradicionales, hacían de la publicidad una industria altamente rentable.Tengo 49 años y empecé mi carrera en esta industria publicitaria hace 26
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