FMC chose Humo Rojo as their agency to carry out the comprehensive campaign for their flagship product, Coragen.
FMC, a crop protection company, chose Humo Rojo to enhance communication and reinforce the positioning of their flagship product, Coragen, using its pest control technology.
Grisel Lema, Communications Coordinator for the Southern Cone at FMC, expressed her confidence and enthusiasm about this new partnership: “We are delighted to work with the Humo Rojo team. We have complete trust in their expertise and creativity to carry out a successful campaign.”
Luli Pierri, Chief Operating Officer de Humo Rojo shared her vision on this strategic collaboration: “It is an honor for us to be selected by FMC to carry out this communication. We are committed to bringing our passion and expertise to achieve the outlined goals and exceed expectations.”
“We are eager to apply our expertise in the agro industry to develop a campaign with the number one product that inspires and connects with the target audience. Coragen has great potential, and we are ready to take its communication to the next level,” said Guillermo Bagnato, Executive Creative Director de Humo Rojo
