Tag: campaña

Top Of Mind is the most relevant brand event in Paraguay. This festival recognizes the brands that occupy the immediate recall of consumers.
The challenge for this new edition was twofold: on one hand, to consolidate its positioning and relevance within its market; on the other, to generate awareness in new territories such as Argentina, Mexico, and Spain.
The communication needed to reinforce the award’s differentiating factor, highlighting its legitimacy compared to other festivals.
At the same time, it had to build a clear and compelling storytelling for these new markets.