Humo Rojo developed a new integral campaign regarding experiences that Puerto Madryn offers this summer: gastronomy, wildlife and beaches
“One of the main objectives that we set ourselves together with the Ente Mixto was to turn Madryn into a destination for the whole year and for all audiences. A task that we were able to achieve not only thanks to the unique natural offer of the destination, its beaches, its gastronomy, its city and its people, but also thanks to a client who pushes us and challenges us strategically and creatively”, said Joaquín Fernández, General Creative Director & Partner of Humo Rojo.
During the summer, the tourist destination became one of the most popular spots for argentines, thus reaching 95% occupancy and being the best season in fifteen years. “The Frequent Emotions Program is working great; It allowed us to share the destination with all its attractions, giving it an annual presence and not just a seasonal one,” added Joaquín.
On the other hand, Marcos Grosso, President of the Ente Mixto de Promoción Turística de Puerto Madryn added: “We are in a context in which the local tourism offer has become very competitive. And as it happened in 2021, the expectation of the arrival of summer was very high. The campaign proposed by Smoke Red is not only achieving great results, but also worked very well in positioning the brand, achieving great consideration of the destination, not only for the local tourist, but also for the traveler at a national level.”
Complete article (SP): Dossiernet
