Acosta’s column in Clarín: Independent advertising agencies lead the scene.
The map of advertising agencies in Argentina is not the same and it is something prior to the pandemic.
New communication needs of brands, the disruption of new tools and formats left the qualification of large, medium and small, national and multinational companies well in the past.
Professional offer became all against all. Who are they? What are you offering? What are the strengths and weaknesses of independent agencies?
According to Jorge “Tata” Varela, CEO of the independent agency Humo Rojo and part of the team that leads Agencias Argentinas, in our country more than 75% of the companies that work in the industry of ideas are local, and this number and format reached to stay. We are talking about indie agencies, SMEs and national capital.
“Today, independent agencies are the engine of ideas in Argentina. It is important to understand the asymmetries of an industry in which agencies of all types, sizes and specialization coexist.
From Agencias Argentinas, and as part of the board: “We are working on initiatives so that the entire country feels represented, taking advantage of all possible spaces and promoting our sector as an industry that generates value regardless of where it comes from”.
See it in: Clarín
