intelligentcreativity BRIEF AI is present in all conversations: press releases that highlight it, campaigns that use it, companies that ban or question it, and it’s even one of the new categories at FIAP. No one stops talking about it, and from our agency, we didn’t want to ignore these discussions. Instead, we aimed to be
MADR YN ARGENTINA BRIEF With the concept of #PlanetaMadryn established, we agreed with the Madryn Tourism Board to continue betting on consistency. The brief we co-created was very simple but challenging: to keep building on the true differentiators of the destination with memorable communication. WHAT WE DID? We asked ourselves the right questions: Where do
Whirlpool debuts a new comprehensive campaign by Humo Rojo
The creative campaign consists of TV spots, a digital strategy, and incentives such as influencer actions, Social Media Content, and Paid Digital Media, combined with other communication efforts to introduce the new line of Whirlpool washing machines and dryers.
“We applaud bold brands that, despite the context, continue to invest in brand building with products that uphold the promise. This campaign showcases the creative and strategic potential of the agency, and Whirlpool, a client that supports and believes in these convictions,” commented Tata Varela, Founder and CEO of Red Smoke.
“The washing category is highly competitive, and at Whirlpool, we not only set out to innovate from a product standpoint but also to tell the story in an innovative way. We have a client-centric strategy that challenges us to work on a cross-media campaign to inform customers and future Brand Lovers about what the brand offers in terms of product development and solutions. We are proud of this unique initiative in Latam,” said Alejandra Gonzalez, Brand Manager at Whirlpool.
The agency worked with a strategic perspective, taking into account the consumer journey, their pain points, and motivations, and crossing it with the functional (with significant innovations in features and sustainability) and emotional value proposition that Whirlpool has in this category.
Strategy and creativity for the campaign of Whale Season on Social Media, Cinema, Television, Radio, Outdoor in airports and print in specialized media.
Whirlpool launches the Washing Season with Humo Rojo
The comprehensive campaign is made up of audiovisual spots, influencers, Social Media and Paid Digital Media, and BTL activations in retail.
The new Eslabón de Lujo campaign is based on simplicity and an insight that ensured the success of the brand’s relaunch in Argentina.
We had the challenge of developing a new corporate campaign to build equity on Nidera Seeds, not only as one of the most important seed companies in the country, but as a company that is close to the producer with multiple services: Nidera Vuela, ADN, Variable Management System, Assured Replanting, RED IN. Covering everything you need to achieve the highest yield, a promise that is communicated by virtually the entire agri industry.
We needed to touch the fiber of each Argentine and get a direct reaction with their emotions to sell more SmarTV TCL.
We needed to make this opportunity visible, especially for those who suffer the most from distance. Therefore, we needed an idea to help us highlight the difference between flying and traveling. So that at the end of the campaign, no one has to highlight anything else.
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