MADR YN ARGENTINA
BRIEF
With the concept of #PlanetaMadryn established, we agreed with the Madryn Tourism Board to continue betting on consistency.
The brief we co-created was very simple but challenging: to keep building on the true differentiators of the destination with memorable communication.
WHAT WE DID?
We asked ourselves the right questions:
Where do whales choose to give birth?
Where is the best lamb eaten? Where can you dive with sea lions like nowhere else in the world?
That’s where we found the answer: Everything is MADE IN Madryn. To simplify it: MADR YN – ARGENTINA.
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