Whirlpool launches the Washing Season with Humo Rojo
The comprehensive campaign is made up of audiovisual spots, influencers, Social Media and Paid Digital Media, and BTL activations in retail.
The new Eslabón de Lujo campaign is based on simplicity and an insight that ensured the success of the brand’s relaunch in Argentina.
We needed to make this opportunity visible, especially for those who suffer the most from distance. Therefore, we needed an idea to help us highlight the difference between flying and traveling. So that at the end of the campaign, no one has to highlight anything else.
humo rojo ar
Vuelta de Obligado 4462 3º D
CABA, buenos aires
argentina
