I didn't see you champion
BRIEF
The FIFA World Cup is a dream moment to renew the hopes of an entire country. And also, it is the ideal moment that people choose to renew their TV for a bigger, smarter, more techy one. But when the brand you work for, unlike your main competitors, is not an Official Sponsor, the visibility spaces are very few, therefore, to make our message heard, we needed to raise our voice more than the throat of all the fans.
we do
To increase the sale of TCL’s Smart TVs, we needed to touch the fiber of each Argentine and get a direct reaction with their emotions. But we discovered that not all fans are the same, because 32 years after raising the last cup, according to a population.io census, 50% of the Argentine population was born after the 1986 World Cup, that is, half of Argentine fans They never saw the team lift the cup during a World Cup and that was an opportunity that we couldn’t pass up.
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OF THE coupons WERE REDEEMED ONLY IN THE FIRST WEEK.
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MORE INTERACTIONS ON THE WEB
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TCL GOT STRENGTHEN WITHIN THE CHANNEL AS A guaranteed PRODUCT SALE.
THE CAMPAIGN NOT ONLY POSITIONED THE BRAND’S ANDROID TVS, BUT THE REST OF THE PRODUCTS: SMARTPHONES, TABLETS AND AIR CONDITIONERS.
