Logo Madryn Ballenas Humo Rojo

Always
returns

BRIEF

Puerto Madryn doesn’t just open Whale Season each year — it opens an emotional gateway: the chance to return to a truly unique place.

The challenge was to create an integrated campaign that went beyond promoting a tourist attraction. It had to spark a genuine emotional connection between the destination and its visitors, while staying true to the brand platform co-created with the agency.

WHAT WE DID

“Always returns” became a powerful concept — one that holds emotions, journeys, and memories. A campaign about belonging, homecoming, and the invisible thread that connects us to certain places.

From the whales that return to the place where they were born, to the travelers who carry Madryn in their hearts and choose to come back — again and again.

Compartir

Social Media

Radio

Estrategia Digital para social media pensados y producidos por Humo Rojo para Madryn Turismo
Parte de los contenidos creativos para social media pensados y producidos por Humo Rojo para Madryn Turismo

Out of Home

Pieza de vía pública perteneciente a la campaña “Siempre se vuelve”, desarrollada por Humo Rojo para Puerto Madryn. La imagen transmite la experiencia emocional del regreso al mar patagónico, apelando a recuerdos sensoriales e íconos del paisaje local. Parte de una estrategia integral de social media y vía pública para turismo estacional.

humo rojo ar
Vuelta de Obligado 4462 3º D
CABA, buenos aires
argentina

hola@humorojo.com

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carmencita 25 piso 1 of. 2
las condes, santiago
chile

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O p e n i n g
asunción
paraguay

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