our philosophy
Today you're on top.
Tomorrow you're
simply there.
Arriving first is better
than going last.
Sometimes fears are bigger
than good ideas.
Talent needs
to be taken care of.
Learn your client's business.
The client has the final word,
not the reason.
Your first brief
is to go to the agency
with enthusiasm.
It's better to lose money
than integrity.
Not everything is ATL.
Not everything is BTL.
Not everything is DIGITAL.
Don't learn to cheat.
Don't let the urgent
overtake the important.
Break your ass,
nobody will do it for you.
The ideal agency
doesn't exist.
Advertising is not on
the verge of extinction.
Learn to say no.
The brain is a muscle, exercise it.
Excuses and ideas
take the same amount of time
to think of.
Value and respect trainees, someday they will be
your bosses.
If you don't like it, don't take it.
The mystic of an agency
cannot be planned,
it is built.
You already have the 'no'.
The only one that will speak
well of you, is your work.
Sometimes,
you just have to ask
the right questions.
Learn about people.
Ideas must be
vigorously tested.
Be uncomfortable.
Don't hate your job,
hate bad advertising.
Competition is good,
don't destroy it.
Don't keep anything
to yourself.
Fall in love with a first idea,
but never get married to it.
Talk a lot
with your clients.
Take life seriously,
not advertising.
The street
is the best school.
Don't measure yourself
just by your successes,
also count your failures.
A good idea can be explained
in one sentence.
Partner up
with your clients.
You can never
please everyone.
Once is luck.
Twice is work.
Paper and pencil
don't need WiFi.
It's not your brand,
it's the client's brand.
Know that,
your work might not be liked.
Defend your team.
The day you think
you know it all,
you're doomed.
Great ideas
don't need big budgets.
Learn from your mistakes more than your achievements.
Woo back your clients
every day.
The first one to do it, wins.
If creativity pays,
strategy is the foundation
of savings.
Be humble.
Served by its owners
is not cheaper,
but it's better.
