Be
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BRIEF
We had the challenge of developing a new corporate campaign to build equity on Nidera Seeds, not only as one of the most important seed companies in the country, but as a company that is close to the producer with multiple services: Nidera Vuela, ADN, Variable Management System, Assured Replanting, RED IN. Covering everything you need to achieve the highest yield, a promise that is communicated by virtually the entire agri industry.
we did
For several generations, the men and women of this country managed to make Argentina synonymous with the countryside. But in an industry with so much innovation and technological advances, is it possible to sustain the essence of the field producer’s role as the protagonist of each campaign? Starting from that question, we seek to resignify the country’s producers as the main engine to convert the land into fields.
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TARGET impacts
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MARKET SHARE GROWTH
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REACHED THE LEADERSHIP
IN SALES OF 2 OF THE 4 MAIN CROPS: WHEAT AND CORN.
FOR THE SECOND CONSECUTIVE YEAR IT WAS THE OFFICIAL SEEDBED OF EXPOAGRO AND THE MOST VISITED STAND OF THE CATEGORY AT THE EXPO .
