intelligent
creativity

BRIEF

AI is present in all conversations: press releases that highlight it, campaigns that use it, companies that ban or question it, and it’s even one of the new categories at FIAP. No one stops talking about it, and from our agency, we didn’t want to ignore these discussions. Instead, we aimed to be smart, embrace it, and incorporate it as another tool in our creative process.

QUÉ HICIMOS

We left behind the apocalyptic discourse about technology and aimed to demonstrate how AI can be a valuable tool to make advertising more efficient and innovative. We combined many AI tools with a multidisciplinary team and turned it into a video clip that reflects FIAP’s perspective on new technologies.