AI is present in all conversations: press releases that highlight it, campaigns that use it, companies that ban or question it, and it’s even one of the new categories at FIAP. No one stops talking about it, and from our agency, we didn’t want to ignore these discussions. Instead, we aimed to be smart, embrace it, and incorporate it as another tool in our creative process.
We left behind the apocalyptic discourse about technology and aimed to demonstrate how AI can be a valuable tool to make advertising more efficient and innovative. We combined many AI tools with a multidisciplinary team and turned it into a video clip that reflects FIAP’s perspective on new technologies.
humo rojo ar
Vuelta de Obligado 4462 3º D
CABA, buenos aires
argentina
humo rojo ch
carmencita 25 piso 1 of. 2
las condes, santiago
chile
humo rojo py
O p e n i n g
asunción
paraguay