Step
into
your
life
BRIEF
Whirlpool needed to relaunch its traditional
Eslabón de Lujo brand, but traditional is not a word that today’s audiences might find very sexy. Our challenge was to find a way to show that Eslabón de Lujo is a reliable product, with credentials, but with a lot to offer to new consumers.
we dID
Looking for a place of exchange through a content strategy on IG and FB, our first objective was to re-enter consumer’s homes of with a TV spot, and then go out on their networks generating a lot of interaction with a USER campaign. GENERATED CONTENT through INFLUENCERS who were encouraged to show the most intimate part of their home, the inside of their refrigerators, helping us to show that when a brand like Eslabón de Lujo enters your life, it stays forever.
share
COMMUNITY GROWTH ON INSTAGRAM
+
0
%
ORGANIC INTERACtions
+
0
ENGAGEMENT RATE
+
0
%
